Yellow Tail: advert-body-1 by Burns Group

Last year, Australian wine producer Yellow Tail was the first wine brand in 40 years to break the ‘beer barrier’ during the Super Bowl broadcast. It’s back again this year with another creative media buy to reach consumers on this biggest advertising day of the year.

This year, Yellow Tail is buying in 80 US markets.

The Super Bowl TV spot was directed by Harald Zwart, the director behind 2010’s Karate Kid and Capital One’s Alec Baldwin campaign. In ‘Big Game Surprise’ a man comes home and is surprised to find a kangaroo in his home. His friends then burst out in a wave of confetti as a spokesman in a yellow suit holding a wine glass says that if you find a kangaroo at a party, it’s a good party, because Yellow Tail means fun is about to ensue.

The brand is also going city to city with a food truck on its way to Minneapolis, handing out sandwiches by Food Network star Jeff Mauro