Arla Foods: advert-body-1 by Bulletproof

Arla Foods has teamed up with the London office of strategic brand and packaging design agency Bulletproof to create a contemporary new brand visual identity and packaging design for global cheese brand Apetina.

With an ambition to reposition Apetina as a cooking cheese brand, Arla Foods needed a design that would drive reappraisal, inspiring ‘casual creative cooks’ (those who enjoy experimental cooking and love entertaining in the kitchen) to become more inventive with their cooking habits and start introducing Apetina into their cooking repertoire rather than just using it in the salad bowl.

Taking centre stage on pack is the new Apetina diamond device, which frames an array of delicious, fresh ingredients chosen to complement each variant, alluding to the exciting variety of recipes that can be created with each cheese.

A fresh and bold, dark blue colour palette set on a natural wooden texture finishes the design to give maximum shelf impact in store and add natural culinary cues.