Bud Light: Quality

In a new creative campaign, Bud Light is going back to its roots to showcase what goes into brewing America’s favorite light lager – from its four essential ingredients,

brewing process, and its commitment to quality and taste. The program highlights Bud Light’s 35-year brewing heritage and dedication to brewing.

To display Bud Light’s commitment to quality, the brand is launching two new TV spots this summer, titled “Bottle” and “Complex.” These spots, and other creative content, focus on the quality and simplicity Bud Light delivers with its four essential ingredients. The new creative takes consumers to the heart of the brewing process, showing how Bud Light takes the time to make sure every beer goes down smooth and crisp, so it can be shared and enjoyed among friends.