The Drum Awards for Marketing - Extended Deadline

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Agency: Bray Leino
Client: Bazuka
Date: May 2018
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Pretty much every family will have a run-in with verrucas at some point. They spread through changing rooms, showers and other places where people go barefoot. But just imagine the scale of the threat if your family happen to have absolutely massive feet.

Enter the Bigfoot family, who are fronting a new campaign for Bazuka that will run from May on TV screens all over Britain. Created by Bray Leino, the mockumentary-style execution is designed to be an off-beat way to engage people in a subject they might otherwise shy away from.

Credits

Nicola Roberts - ECD - Bray Leino

Henry Challender - Copywriter - Bray Leino

Scott Franklin - Art Director - Bray Leino

Edd Southerden - Planner - Bray Leino

Emma Blake & Kieren Mills - Media Planners - Bray Leino

Chris Harris - Editor - Bray Leino

Harrie Harris & Alice Dilliway - Account Team - Bray Leino