Agency: Brave
Client: Lovehoney
Date: Jul 2016
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The new ad for Lovehoney, which received the Queen’s Award for Enterprise in April for boosting British exports, features bonking furry rabbits, cheeky spanking with a fly swatter and a happy, satisfied couple crashing on a bed in a post-coital glow.

The aim is to convert the millions of adults currently considering buying sex toys into Lovehoney customers by showing the added excitement sex toys can bring to a relationship along with the firm’s excellent customer service and discreet packaging.

Credits

Creative Head: Caroline Paris

Additional Credits: Account Director: Claire Knowles

Senior Producer: Emma Smalley

Director: Mary Clerte