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Agency: Brass
Client: CBBC
Date: Jun 2017
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‘The Pets Factor’ is a children’s documentary series that provides insight into some of the very best vets practices in the UK, featuring everything from a constipated snake, a balding chicken and a dog that’s swallowed a smelly sock.

The educational and observational series aims to convey the intensity of a real working vets practice, using a lighthearted and engaging spin with each animal being introduced through a fun, digital animation.

Brass was appointed by True North, the production company behind the series, to create 40 digital animations depicting the animals and each of the four vets featured. The agency was asked to make sure they brought out the personality of the animals and told the stories that led to their visit to the vets. Brass also created the show's introductory title sequence.

The high quality animations were developed using a special puppeteering technique. To ensure they carried the key characteristics of each animal and vet in real life.

Credits

Agency: Brass

Client: CBBC

Andrew Brown - Creative Director - Brass

Damon Winterburn - Animator - Brass

Claire Thackray - Creative Project Manager - Brass