Date: Oct 2017
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Oriflame India as part of its campaign “Make A Beautiful Change” has rolled out a film in which actress Kalki Koechlin is seen urging everyone to empower girl child through education and guidance.

The film aims to convince everyone to be the change everyone wants to see. It also tackles gender bias which exists in the Indian society as in the film Kalki's domestic help conveys to Kalki that since school was expensive, she pulled out her daughter but allowed her two sons to remain. The film also portrays the willingness of the the domestic help's young daughter to gain education.

Credits

Adrijaa Sanyal - Scriptwriter

Brand - Oriflame India

Agency - Brandmovers India