Boots UK: advert-body-2 by Brand On Shelf
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Brand and packaging specialist Brand on Shelf has designed Boots' new ‘Flawless Fit’ tights range. Boots launched ‘Flawless Fit’ as a new development in tights to shake up its current hosiery fixture.
The packaging playfully sells the Flawless Fit range's USPs across four different product types, promising wearers 'No Digging', 'No Sagging' and 'No Bunching'. The dynamic editorial style of the model poses help segment the range and confidently express the promise of liberation and freedom.
Supported by fun patterns and a strict information architecture, the range presents a compelling choice and embodiment of flawless flexibility.
Credits
Pat Hawkes - Design Director (Designer)
Colin Mechan - Executive Creative Director
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