Three Mobile (Ireland): 'Marathon Man' by Boys and Girls & The Sweet Shop

Date: Sep 2017
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

The new campaign from Three Ireland demonstrates how people make the network count – how they transform bits and bytes of data into something that really matters. Marathon Man shows how people use data to make a difference to their lives.

Mark Albiston, director at The Sweet Shop, said: “The reveal in this spot really grabbed me. I totally got the man’s love and devotion for his father and seeing him cross the finish line is priceless."

Credits

Agency / BOYS AND GIRLS

Executive Creative Director / RORY HAMILTON

Agency Producer / DEREK DOYLE

Copywriter / KRIS CLARKIN

Production Company: The Sweet Shop

Director: Mark Albiston

MD/Executive Producer: Spencer Dodd

Producer: Hannah Cooper

Production Manager: Natasha Hayes