Three Mobile (Ireland): 'Marathon Man' by Boys and Girls & The Sweet Shop
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
The new campaign from Three Ireland demonstrates how people make the network count – how they transform bits and bytes of data into something that really matters. Marathon Man shows how people use data to make a difference to their lives.
Mark Albiston, director at The Sweet Shop, said: “The reveal in this spot really grabbed me. I totally got the man’s love and devotion for his father and seeing him cross the finish line is priceless."
Agency / BOYS AND GIRLS
Executive Creative Director / RORY HAMILTON
Agency Producer / DEREK DOYLE
Copywriter / KRIS CLARKIN
Production Company: The Sweet Shop
Director: Mark Albiston
MD/Executive Producer: Spencer Dodd
Producer: Hannah Cooper
Production Manager: Natasha Hayes