Mellow Mushroom: Trippy Menus by BooneOakley
- Location:
To create a menu that, in their client, Mellow Mushroom's words, "people would want to steal," BooneOakley reached out to five artists, from Melbourne to Berlin, with suitably fantastical philosophies and styles. (Andrew Archer favors “hallucinogenic color”; Olaf Hajek calls his style “the imperfection of beauty.”)
Each was given the freedom to create an alternate pizza reality, with a full-page, art-only cover (three contain the words “Mellow Mushroom”; two do not), an artist’s bio on the back; and in-between, six pages of menu items illustrated with dozens of small, weird spot drawings.
Credits
Creative Director: David Oakley
Design Director: Eric Roch von Rochsburg
AD: Laura Beebe
CW: Mary Gross
Director of Client Services: Claire Oakley
Account Support: Eliza Carney
Illustrators: Andrew Archer, Aldo Crusher, Olaf Hajek, Jon Reinfurt, Mark Ward,
