FileMaker: #FarmTime the Mini Movie by Boathouse Agency

A new ad campaign from Apple subsidiary FileMaker stars actors Kate Flannery, Leslie David Baker and Paul Lieberstein of the Office fame.

The new campaign from FileMaker looks to tell the company's story in a fun, engaging way using characters almost everyone can relate to, in a situation that puts the 'fun' in dysfunctional. It shows how a custom app helped farmers turn their business into an operation worth millions.

In the spot, a fake news story shows a reporter talking to a farm manager who uses the app to manage worker loads. The reporter sees that the farm is being managed by a custom application built on the FileMaker platform.