Aldi: advert-top-1 by BMF
- Location:
Aldi has embraced the Australian tradition of a game of backyard cricket at Christmas to create an epic Christmas campaign.
The campaign features “the true-ish” story of Doug, a stubborn batsman whose epic innings of backyard cricket attracts huge crowds who stick around to share a Christmas feast while watching the game. The temptation of a Christmas feast eventually proves too much for Doug, who gives up his wicket to share in the festivities.
The campaign incorporates TV, digital display, outdoor, social and POS, as well as eDMs, catalogues and a dedicated site.
Credits
Executive Creative Director: Cam Blackey
Creative Director: Alex Derwin
Associate Creative Director: Rosita Rawnsley-Mason
Copywriters: Hans Christopher Berents and Tom Johnson
Designer: Matthew Hughes
Executive Planning Director: Christina Aventi
Head of Planning: Hugh Munro
Planning Executive: Kellie Box
Managing Director: Stephen McArdle
Group Account Director: Toby Hussey
Account Director: Rose Flowers
Account Manager: James Arnold
Account Executive: India Gates
Senior Agency Producer: Emma Friend
Director: Hamish Rothwell
Production Company: Goodoil
Producer: Llew Griffiths
Executive Producer: Sam Long
DoP: Germain McMicking
Casting: Alison Meadows @Mullinars
Art Director: Guy Treadgold
Post Production: ALT FX
Editor: Peter Sciberras @ARC
Music: Elliot @Turning Studios
Sound Design / Audio post: Tone Aston @Rumble Studios
Art Buyer (Print): Basir Salleh
Photographer (Print): Gavin Johns
