Aldi: The More The Merrier by BMF

Agency: BMF
Client: Aldi
Date: Nov 2017
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

Aldi has embraced the Australian tradition of a game of backyard cricket at Christmas to create an epic Christmas campaign.

The campaign features “the true-ish” story of Doug, a stubborn batsman whose epic innings of backyard cricket attracts huge crowds who stick around to share a Christmas feast while watching the game. The temptation of a Christmas feast eventually proves too much for Doug, who gives up his wicket to share in the festivities.

The campaign incorporates TV, digital display, outdoor, social and POS, as well as eDMs, catalogues and a dedicated site.

Credits

Executive Creative Director: Cam Blackey

Creative Director: Alex Derwin

Associate Creative Director: Rosita Rawnsley-Mason

Copywriters: Hans Christopher Berents and Tom Johnson

Designer: Matthew Hughes

Executive Planning Director: Christina Aventi

Head of Planning: Hugh Munro

Planning Executive: Kellie Box

Managing Director: Stephen McArdle

Group Account Director: Toby Hussey

Account Director: Rose Flowers

Account Manager: James Arnold

Account Executive: India Gates

Senior Agency Producer: Emma Friend

Director: Hamish Rothwell

Production Company: Goodoil

Producer: Llew Griffiths

Executive Producer: Sam Long

DoP: Germain McMicking

Casting: Alison Meadows @Mullinars

Art Director: Guy Treadgold

Post Production: ALT FX

Editor: Peter Sciberras @ARC

Music: Elliot @Turning Studios

Sound Design / Audio post: Tone Aston @Rumble Studios

Art Buyer (Print): Basir Salleh

Photographer (Print): Gavin Johns

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