The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Agency: bmb
Client: BATISTE
Date: Feb 2017
Your Vote
4/5
Overall Rating
3/5
Opps, please vote again
25 votes

Batiste, the hair care brand, has launched a new cinema, VOD, online and OOH campaign introducing its new 2in1 Invisible Dry Shampoo & Conditioner.

The ads are the latest in the brand’s “Yes You Can” brand campaign, created by BMB, encouraging women to grab life by the hair and style with confidence. The advert features a diverse range of hair types demonstrating how the new 2in1 product works beautifully on any hair, as well as being particularly effective on the dry, damaged or textured hair that most other dry shampoos don’t cater to, while fitting effortlessly into all of these women’s different lifestyles.

Along with the ad, the campaign will feature three ‘how to’ videos that will live online and on Batiste’s social channels, showing viewers how to style their hair using the Invisible Dry Shampoo & Conditioner.

Credits

Creative director: Jay Pond-Jones

Art director: Jenny Piggott

Copywriter: Harry Boothman

Account director: Katherine Watson

Agency producer: Catharine Griffiths, Izzy Toft, Jade Evans

Photographer: Dan Medhurst

Director/Production company: Amy Watson, Studio 60 Billion

Producer: Miles Wilkes

Editor: Rob Featherstone

Post production: Absolute

Sound design: Tony Rapaccioli @ Wave

Typographer: Jess Ardizzone

Head of art: Louise Sloper

DOP: Shaun Atherton