BATISTE: advert-top-1 by bmb
- Location:
Batiste, the hair care brand, has launched a new cinema, VOD, online and OOH campaign introducing its new 2in1 Invisible Dry Shampoo & Conditioner.
The ads are the latest in the brand’s “Yes You Can” brand campaign, created by BMB, encouraging women to grab life by the hair and style with confidence. The advert features a diverse range of hair types demonstrating how the new 2in1 product works beautifully on any hair, as well as being particularly effective on the dry, damaged or textured hair that most other dry shampoos don’t cater to, while fitting effortlessly into all of these women’s different lifestyles.
Along with the ad, the campaign will feature three ‘how to’ videos that will live online and on Batiste’s social channels, showing viewers how to style their hair using the Invisible Dry Shampoo & Conditioner.
Credits
Creative director: Jay Pond-Jones
Art director: Jenny Piggott
Copywriter: Harry Boothman
Account director: Katherine Watson
Agency producer: Catharine Griffiths, Izzy Toft, Jade Evans
Photographer: Dan Medhurst
Director/Production company: Amy Watson, Studio 60 Billion
Producer: Miles Wilkes
Editor: Rob Featherstone
Post production: Absolute
Sound design: Tony Rapaccioli @ Wave
Typographer: Jess Ardizzone
Head of art: Louise Sloper
DOP: Shaun Atherton