Blue Chip partnered with client Orchard Valley Harvest to create a lush, verdant orchard - in a city bus. 'Orchard on the Go' is the brand’s first experiential production, and aims to raise awareness for their non-GMO, project verified, pure and simple fruit and nut mixes.
Why an orchard in a city bus? According to the ad, there are approximately 2,500 orchards in the US and 250 million people living in urban areas without access to an orchard. Working with OutCold, Blue Chip and Orchard Valley Harvest transformed a 1961 GMC bus into an orchard that 'grows' an assortment of Orchard Valley Harvest fruit and nut mixes and filmed reactions from city folks as they stepped off Dallas streets and into a lush orchard.
Currently, this is running online only in major markets.
Blue Chip Credits:
Doug Ehninger, Director, Business Leadership
Morgan Raphael, Business Leader
Sandy Gordon, Sr. Producer
Joel Walker, Group Creative Director
Doug Van Andel, Executive Creative Director
Robert Soltan, Senior Copywriter
Darick Maasen, Associate Creative Director, Design
Sara Cottrill, Supervisor Project Leadership
Deanna Fahey, Project Leader
Scott Bednar, AD/Graphic artist
Fritz Heffinger, Chief Executive Officer
Liam Boyle, Chief Marketing Officer
Chris Miller, Content Director
Claire Williams, Account Manager
Annelise Smith, Producer
David Harper, Associate Creative Director
Kenneth Browne, Editor
Cliff Ewert, Shop Production Director
Tim Carmichael, Lead Shop Fabrication Manager
Timmy Theus, Shop Fabrication Assistant