The Drum Awards for Marketing - Extended Deadline

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Agency: BJL
Client: Ronseal
Date: Mar 2018
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Ronseal is back with another bold, attention-grabbing campaign – this time using powers of persuasion in an attempt to convince viewers to Do The DIY this Easter Bank Holiday.

The tongue-in-cheek campaign continues Ronseal’s famously honest approach to brand communications as it acknowledges that people would rather have a lie-in, relax and watch TV box sets than paint their fences, doors or decking.

The integrated campaign has been created by independent creative agency BJL and will run across TV, social and binaural radio, supported by PR and digital channels with targeted messages to remind people to Do The DIY this Easter and throughout the coming spring months.