advert-body-3 by Bex Conyngham-Hynes & Dan Scott

Independent creative duo Bex Conyngham-Hynes and Dan Scott have designed a range of alternative clothing labels for women.

The Miss Labelled campaign features a range of celebrities from Meryl Streep to Frida Kahlo, selected to “empower” women about their size.

The body positive initiative comprises nine labels that correlate with the usual dress sizes available to British women, from a size four to 20. However instead of measuring against a number, women can size themselves against inspirational women."