Leroy Merlin: Life’s adventure by BETC Shopper
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BETC Shopper are proud to release its newest spectacular commercial for home improvement store Leroy Merlin. We’ve put a freaking house on water. Talk about a feat.
The short film shows a house sailing on water to illustrate the phases that a couple goes through when renovating its home.
The poetic ad is brought to life by a rendition of ‘Sailing’, originally sung by Rod Stewart.
The production of this commercial was epic as we had to shoot the scenes three times: first on dry land, another time on a moving set and then finally on water. This grandiose shoot, that took place during seven days in South Africa, was completed using divers, drones and helicopters to capture beautiful images, amazing landscapes and raw emotions.
Credits
Chief creative officer: Stephane Xiberras
Executive creative director: Olivier Apers
Art director: Viken Guzel
Copywriter: Jean-Marie Gateau
Additional credits: Traffic manager: Stephanie Renoir-Mousli, Christine Eon
Strategic planning: Etienne Delaharpe
Music supervisor: Christophe Caurret
Agency producer: David Green
Production company: La Pac
Director: Reynald Gresset
Director of Photography: Matias Boucard
Sound company: Chut On Vous Ecoute
VFX: Eight VFX LA
Editor: Stephane Pereira @ Editors
Grading artist: Bertrand Duval
Flame artists: Bertrand Duval, Alexis Bailla
Motion design: Marie Baillot, Clement Hedouin
Media agency: Havas Media
