New Balance: advert-body-3 by BMB

Creative agency BMB has launched new 30” and 60” spots for New Balance’s ‘My Future Self’ campaign.

‘My Future Self’ is built around the concept of the opportunities for self-improvement which both athletes and individuals can identify with as they train and redefine personal ambitions and motivations.

This second film of the campaign features new England Test Cricket captain Joe Root. It will launch on Video on Demand (VOD) and across New Balance’s social channels.

Entitled “The moment you think you’ve made it, you’re finished”, the film explores the psyche of an athlete at the pinnacle of his career. Does he take his foot off the pedal or does he carry on climbing? For Joe Root, who was made England Cricket Test captain earlier this year, he knows better than many how that feels. This film is his personal message to his future self to keep pushing further and to never get too comfortable.

The film follows on from the first in the campaign, “Dear 677”, which featured the England cricket team speaking to the future of the game.