advert-body-2 by Beats By Dre
- Location:
Beats by Dr. Dre (Beats) has released the latest installment of its global ‘Above the Noise’ campaign featuring some of the world’s best winter athletes, just in time for the Olympics.
Starring US stars Shaun White and Lindsey Vonn, as well as Jamie Anderson (US), Kevin Rolland (France), Ayumu Hirano (Japan) and Sui Wenjing and Han Cong (China), the signature spot highlights how these athletes must maintain a masterful focus and unwavering drive to represent their countries and perform at the highest echelons.
The short film combines shots of the many ways each athlete trains alongside footage of key moments in their careers: soul-crushing falls and horrifying injuries with insane jumps, career-making races and awe-inspiring tricks. On all of these moments is a shifting red and blue light, symbolically representing the chaos, fears and other “noise” they must mindfully evade to succeed, all to the thumping, propelling sounds of G-Eazy and Zoe Nash’s ‘The Beautiful & Damned.’
Another spot features the women’s bobsled team from Nigeria training to overcome the odds of being a winter sports team from Africa to take on the rest of the world’s best.
Credits
Client: Beats by Dre
Title: Beats By Dre | Above The Noise | Compilation
Production Company: AllDayEveryday
Director: Matt Baron
Executive Producer: Arrow Kruse
Producer: Christian Nurse
Head of Production: Michael Refuerzo
Senior Producer: Amanda Weiss
Editor: Sam Leinen
Post Producer: Samantha Axelrod
Sound Design/Mix: Formosa Group
Color: Brian Smaller, Company3
Finishing: Shipping + Handling
Chief Marketing Officer: Jason White
Creative Director: Victoria Deldin
Art Director: Ryan Zunkley
Global Head of Brand Marketing: Matt Luhks
Global Senior Brand Director: Robbie LaBelle
Global Brand Marketing: Katie Moebius
Global Director of Sports Marketing: Kevin O’Connor
Sports Marketing Manager, US: Aminah Charles
Sports Marketing, EMEA: Alex Wilde
Brand & Sports Marketing, APAC: Din Zheng
Project Manager: Minh Nguyen
Bobsled Video
Agency - Hustle LA
Client - Beats by Dre
Global Creative Director - Diallo Marvel
Executive Creative Producer - Ana Julfayan
Executive Creative Director - Will Esparza
Creative Director - Matt Walton
Creative Director - Iain Nevill
Strategy - Audrey Tyau
Strategy - Savannah Rabin
Production Company – Little Minx
Director - Malik Sayeed
Head of Production - Mike Refuerzo
Producer - Shelli Jury
Brand Supervisor - Kenwyn Forgenie
Editor - Anna Patel
