The Drum Awards for Marketing - Extended Deadline

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Client: Splendid
Date: Feb 2017
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165 votes

Splendid – the bitter dark chocolate brand that operates under the "When you grow up you'll get it" tagline - has been tormenting kids for a few years now.

The way our brand sees things, some things can only be appreciated when you grow up and that probably includes the whole boys & girls, love & romance thing.

Want proof? Just watch our ad and take a look at what our kids had to say about that.