Sony PlayStation: advert-body-2 by BBH NY
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Since its inception, Playstation VR has been at the forefront of virtual reality technology, allowing gamers to immerse themselves in over 100 incredible gaming worlds. This new campaign from Sony Playstation and BBH New York seeks to educate and excite people about the extensive range and quality of immersive gaming experiences available now and yet to come, as well as the power of Virtual Reality technology to make you feel every single one of them in a way only PS VR can.
BBH New York and Playstation showcase how Playstation VR impacts your sensory nervous system, raising your adrenaline, putting you in the experience and taking you to new heights of gaming greatness.
To celebrate, it launched the first piece in a series of six showing how playing PS VR makes you feel.
The campaign's soundtrack comes courtesy of Depeche Mode’s ‘I Feel You’.
Credits
Client: Playstation
Senior vice president, marketing and head of Playstation network, Eric Lempel
Vice president marketing, Mary Yee
Director brand marketing, Eric Lachter
Brand manager, Sarah Kleimeyer
Manager, agency partnerships, Renée M. Holt
Senior artists & repertoire / music affairs, Alex Hackford
Agency: BBH NY
Chief creative officer, Gerard Caputo
Creative directors, Hugo Bierschenk, Dean Woodhouse
Head of production, Kate Morrison
Executive producer, Sam Kilbreth
Director of business affairs, Breck Henson
Head of Account Management, Brett Edgar
Account director, Kendra Schaaf
Account manager, Lucie Kittel
Chief strategy officer, Chairman Sarah Watson
Head of planning, Kendra Salvatore
Strategist, Alex Beerden
Group communications planner, Darus Zahm
Communications planner, Zack Green
Project director, Justin Marciani
Production company, Pulse
Directors, Common Good
Global president of commercials & branded, Davud Karbassioun
Executive producer: Hillary Rogers
Common good executive producers, Dwight Phipps, Stefani Kouverianos
Editorial company, Common Good
Editor, Red Barbaza
Visual effects, Common Good
Color and online, Alter Ego
Mix, Apollo Toronto
Sound design, Q Department
Music track, “I Feel You” by Depeche Mode
