PlayStation: War on the Floor by BBH NY

Agency: BBH NY
Client: PlayStation
Date: Feb 2018
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On February 10, during the NBA’s Warriors v Spurs game half-time, PlayStation and BBH NY took over the court at Oracle Arena in Oakland for a first-ever narrative projection mapping experience. It transformed the court of into a snowy landscape for an epic ‘War on the Floor.’

The event is all part of the promotions for the PS4 'God of War' campaign. The animated projection took over not only the floor, which served as the main action screen, but also the scoreboard and the digital scrolling board around the sides of the arena. The experience was seen by those at the game and thousands more through Facebook Live, as well as fans through ABC’s national broadcast.

Through projection mapping and pairing surrounding screens, Oracle Arena was visually converted into a snowy Nordic landscape, where fans watched as the game’s father and son duo, Kratos and Atreus, battled their way through harsh elements, monstrous enemies, and brutal landscape. The elaborate teaser gave fans a taste of the action that awaits them through God of War.

Credits

BRAND: PlayStation

FILM: War on the Floor

PRODUCT: God of War

CAMPAIGN NAME: Greatness Awaits

CLIENT:

Eric Lempel, Senior Vice President & Head of PlayStation Network

Asad Qizilbash, Vice President, Marketing

Mike Webster, Director of Marketing

TJ Consunji, Senior Brand Manager

Josh Sepielli, Manager, Product Marketing

Brent Gutierrez, Marketing Specialist

Tiffany Chin, Brand Manager

Morgan Haro, Marketing Program Manager

Michael Brynteson, Senior Director of Video Production

Peter Hathaway, Senior Manager of Production & Line Producer

Jamie Bafus, Casting & Talent Manager

AGENCY:

Gerard Caputo, Chief Creative Officer

John Patroulis, Creative Chairman

Hugo Bierschenk, Group Creative Director

Dean Woodhouse, Group Creative Director

Daniel Bonder, Group Creative Director

Dave Brown, Group Creative Director

Diego Fonseca, Associate Creative Director

Taylor Marsh, Associate Creative Director

Kate Morrison, Head of Production

Corinne Porter, Content & Experiential Producer

Librado Sanchez, Director of Business Affairs

Brett Edgar, Head of Account Management

Kendra Schaaf, Group Account Director

Johnny Skwirut, Account Manager

Kendra Salvatore, Head of Strategy

Dylan Fauss, Strategist

Darus Zahm, Group Comms Planning Director

Zack Green, Comms Strategist

Justin Marciani, Project Director

Cameron Wells, Project Manager

PRODUCTION:

PROJECTION EVENT PRODUCTION COMPANY: Quince Imaging

Executive Producer: Scott Williams

Lead Projection: Jay Hutchison

Project Producer: Eric Gazzillo

Projectionist: Evan Doss

Media Server Operator: Liam O’Hanlon

Projection Design: Anthony Magdon

POST-PRODUCTION COMPANY: Platige Image

Director: Tomek Bagiński

Executive Producer: Zicz

Producer: Justyna Supernak

VFX Supervisor: Kamil Pohl

Art Director: Michał Niewiara

MOTION CAPTURE STUDIO: Sony Interactive Entertainment Worldwide Studios

PDSG Visual Arts

MOTION CAPTURE

Senior Manager of Production: Neil Ingram

Senior Manager of Motion Capture: James Scarafone

Project Manager, Motion Capture: Teresa L. Porter

MOTION CAPTURE – Los Angeles

Manager, Motion Capture: Stephen Olsen

Motion Capture Studio Supervisors: Matt Bauer/ Bill Beemer

Motion Capture Lead Studio Technician: Ryan Beeson

Senior Motion Capture Studio Technician: Anthony Pintor

Motion Capture Studio Technicians: Matthew O’Callaghan/ Jeffrey Price/ Sean Sterling/ Wesley Welcomer/ Charles Searight

Key Set Production Assistants: Walter Gray IV/ Andrew Marroquin

Engineer, Motion Capture: Mariah Hale

Production Coordinator, Motion Capture: Cristina Robles

Stage Coordinator, Motion Capture: Keith Presswood

ORIGINAL MUSIC COMPOSITION:

Composition: Bear McCreary

Producer: Peter Scaturro/ Keith Leary

Engineering and Production Manager: Joel Yarger

Engineering: Anthony Caruso/ Steve Kaplan/ Nick Spezia

Editing: Andrew Buresh

Orchestrated by: Edward Trybek/ Henri Wilkinson/ Jonathan Beard

Copyist: Andrew Harris

Scoring Coordinators: Sam Ewing/ Kaiyun Wong

Scoring Assistants: David Matics/ Andrew Ransom

Assistant to the Composer: Marisa Gunzenhauser

Orchestra Contractor: Alan Umstead

Vocal Contractor: James Fitzpatrick for Tadlow Music

Recorded at: Ocean Way Nashville Recording Studio, Nashville TN/ Smecky Music Studio, Prague Czech Republic

SOUND DESIGN: Yellowcab studios

Lead sound designer: Olivier Ranquet

Sound design producer: Corinne Binion

POST MIX: Sound Lounge

Sound Mixer: Rob DiFondi

Audio Producer: Liana Rosenburg

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