PlayStation: advert-body-1 by BBH NY
- Location:
On February 10, during the NBA’s Warriors v Spurs game half-time, PlayStation and BBH NY took over the court at Oracle Arena in Oakland for a first-ever narrative projection mapping experience. It transformed the court of into a snowy landscape for an epic ‘War on the Floor.’
The event is all part of the promotions for the PS4 'God of War' campaign. The animated projection took over not only the floor, which served as the main action screen, but also the scoreboard and the digital scrolling board around the sides of the arena. The experience was seen by those at the game and thousands more through Facebook Live, as well as fans through ABC’s national broadcast.
Through projection mapping and pairing surrounding screens, Oracle Arena was visually converted into a snowy Nordic landscape, where fans watched as the game’s father and son duo, Kratos and Atreus, battled their way through harsh elements, monstrous enemies, and brutal landscape. The elaborate teaser gave fans a taste of the action that awaits them through God of War.
Credits
BRAND: PlayStation
FILM: War on the Floor
PRODUCT: God of War
CAMPAIGN NAME: Greatness Awaits
CLIENT:
Eric Lempel, Senior Vice President & Head of PlayStation Network
Asad Qizilbash, Vice President, Marketing
Mike Webster, Director of Marketing
TJ Consunji, Senior Brand Manager
Josh Sepielli, Manager, Product Marketing
Brent Gutierrez, Marketing Specialist
Tiffany Chin, Brand Manager
Morgan Haro, Marketing Program Manager
Michael Brynteson, Senior Director of Video Production
Peter Hathaway, Senior Manager of Production & Line Producer
Jamie Bafus, Casting & Talent Manager
AGENCY:
Gerard Caputo, Chief Creative Officer
John Patroulis, Creative Chairman
Hugo Bierschenk, Group Creative Director
Dean Woodhouse, Group Creative Director
Daniel Bonder, Group Creative Director
Dave Brown, Group Creative Director
Diego Fonseca, Associate Creative Director
Taylor Marsh, Associate Creative Director
Kate Morrison, Head of Production
Corinne Porter, Content & Experiential Producer
Librado Sanchez, Director of Business Affairs
Brett Edgar, Head of Account Management
Kendra Schaaf, Group Account Director
Johnny Skwirut, Account Manager
Kendra Salvatore, Head of Strategy
Dylan Fauss, Strategist
Darus Zahm, Group Comms Planning Director
Zack Green, Comms Strategist
Justin Marciani, Project Director
Cameron Wells, Project Manager
PRODUCTION:
PROJECTION EVENT PRODUCTION COMPANY: Quince Imaging
Executive Producer: Scott Williams
Lead Projection: Jay Hutchison
Project Producer: Eric Gazzillo
Projectionist: Evan Doss
Media Server Operator: Liam O’Hanlon
Projection Design: Anthony Magdon
POST-PRODUCTION COMPANY: Platige Image
Director: Tomek Bagiński
Executive Producer: Zicz
Producer: Justyna Supernak
VFX Supervisor: Kamil Pohl
Art Director: Michał Niewiara
MOTION CAPTURE STUDIO: Sony Interactive Entertainment Worldwide Studios
PDSG Visual Arts
MOTION CAPTURE
Senior Manager of Production: Neil Ingram
Senior Manager of Motion Capture: James Scarafone
Project Manager, Motion Capture: Teresa L. Porter
MOTION CAPTURE – Los Angeles
Manager, Motion Capture: Stephen Olsen
Motion Capture Studio Supervisors: Matt Bauer/ Bill Beemer
Motion Capture Lead Studio Technician: Ryan Beeson
Senior Motion Capture Studio Technician: Anthony Pintor
Motion Capture Studio Technicians: Matthew O’Callaghan/ Jeffrey Price/ Sean Sterling/ Wesley Welcomer/ Charles Searight
Key Set Production Assistants: Walter Gray IV/ Andrew Marroquin
Engineer, Motion Capture: Mariah Hale
Production Coordinator, Motion Capture: Cristina Robles
Stage Coordinator, Motion Capture: Keith Presswood
ORIGINAL MUSIC COMPOSITION:
Composition: Bear McCreary
Producer: Peter Scaturro/ Keith Leary
Engineering and Production Manager: Joel Yarger
Engineering: Anthony Caruso/ Steve Kaplan/ Nick Spezia
Editing: Andrew Buresh
Orchestrated by: Edward Trybek/ Henri Wilkinson/ Jonathan Beard
Copyist: Andrew Harris
Scoring Coordinators: Sam Ewing/ Kaiyun Wong
Scoring Assistants: David Matics/ Andrew Ransom
Assistant to the Composer: Marisa Gunzenhauser
Orchestra Contractor: Alan Umstead
Vocal Contractor: James Fitzpatrick for Tadlow Music
Recorded at: Ocean Way Nashville Recording Studio, Nashville TN/ Smecky Music Studio, Prague Czech Republic
SOUND DESIGN: Yellowcab studios
Lead sound designer: Olivier Ranquet
Sound design producer: Corinne Binion
POST MIX: Sound Lounge
Sound Mixer: Rob DiFondi
Audio Producer: Liana Rosenburg
