PlayStation: advert-body-2 by BBH NY
- Location:
The time has come for an adventure like no other - the latest commercial from PlayStation is a film that follows a lone protagonist on a journey from ordinary gamer to full-blown action hero.
Set to a poem that narrates the path of the hero’s transformation, 'Journey Ahead' spans multiple gaming worlds and is meant to serve as is an invitation for gamers and non-gamers alike to wake up and experience the powerful moments that lie in wait when you enter the unique universe of PlayStation.
In Journey Ahead, the constantly building action is set to a classical-sounding poem which invites the viewer to discover the greatness that awaits you in the incredible PlayStation universe.
Partnering with BBH NY and filmed in Cape Town, South Africa with award-winning director Matthijs Van Heijningen, the commercial uses a combination of CG and real-life elements to demonstrate PlayStation’s commitment to creating immersive, unforgettable experiences for gamers. The production took place over four days across multiple locations, highlighting games such as Days Gone, Marvel’s Spider-Man and Call of Duty: Black Ops 4, with an epic finale shot on a soaring highway over the middle of the city.
Credits
BRAND: PlayStation
FILM: Journey Ahead
PLAYSTATION;
Eric Lempel, Senior Vice President, Global Marketing
Mary Yee, Vice President, Marketing
Eric Lachter, Director Brand Marketing
Dianne Segovia, Brand Manager
BBH NEW YORK;
Gerard Caputo, Chief Creative Officer
Jonathan Mackler, Executive Creative Director
Scott Cooney, Creative Director
Diego Fonseca, Creative Director
Ed Zazzera, Head of Production
Abbie Noon, Executive Producer
Librado Sanchez, Director of Business Affairs
Brett Edgar, Head of Account Management
Kendra Schaaf, Group Account Director
Johnny Skwirut, Account Manager
Alex Zadeii, Assistant Account Manager
PRODUCTION COMPANY: MJZ
DIRECTOR: Matthijs van Heijningen
DIRECTOR OF PHOTOGRAPHY: Ruben Impens
EXECUTIVE PRODUCER: Eriks Krumins
HEAD OF PRODUCTION: Janet Nowosad
PRODUCER: Donald Taylor
PRODUCTION SERVICE COMPANY: Migrate Films
EDIT: WORK Editorial
EDITOR: Jono Griffith
ASSISTANT EDITOR: Trevor Myers
EXECUTIVE EDITORIAL PRODUCER: Erica Thompson
PRODUCER: Chris Delarenal
VFX & FINISH: The Mill
Shoot Supervisor: Ruben Vandebroek
3D Leads: Ruben Vandebroek, James Mulholland
3D Artists: Arman Matin, Paul Liaw, Adam Dewhirst, Jeff Lopez, Alek Vacura, John Montefusco, Todd Akita, Yimo Xu, Timothy Kim, Nick Johnnides, Charles Lee, Carlos Nieto, Yigit Sanalan
2D Lead: Nathan Kane
2D Artists: Taner Besen, Ben Kwok, Vi Nguyen
Executive Producer: Eliana Carranza-Pitcher
Senior VFX Producer: Mandy Harris
Production Coordinator: Mia Lalanne
COLOR: MPC London
SENIOR COLORIST: George K.
PRODUCER: Tomek Zietkiewicz
MUSIC: Woodwork, Phil Kay Composer
SOUND DESIGN: Olivier Ranquet, Yellowcab Studios
RECORD & MIX: Tom Jucarone, Sound Lounge
Rob DiFondi, Sound Lounge