PlayStation: advert-top-1 by BBH NY
- Location:
The PlayStation spot focuses on one of the revered games in history, The Elder Scrolls V: Skyrim from Bethesda Softworks. As a gamer puts on the PlayStation VR headset, the first clue of what’s to come is when we see that it starts to snow inexplicably in his apartment and a mysterious shadow travels through the room when, suddenly, we hear a giant thud as if something landed on top of the building.
The action quickly escalates, as the entire living room begins to crack. Our gamer seems to be enjoying the destruction as we see a cheeky little smile on his face as his apartment gets completely destroyed. A giant claw abruptly pulls him out of the room and transports him into the world of Skyrim. He now lands in the new world as the legendary Dragonborn, ready to face Alduin, the fiercest dragon in Skyrim. After receiving a powerful blast of Dragonfire, our hero retaliates with an unrelenting force shout “FUS-RO-DAH!” thrusting Alduin backward off a cliff.
Our hero fearlessly jumps off the cliff head-first to finish off his enemy in an epic wide shot. As they both prepare for a mid-air collision the title appears “Greatness Awaits, PlayStation VR”.
Credits
PLAYSTATION VR CAMPAIGN CREDITS COMMERCIAL: Claws
PRODUCT: PlayStation VR
CLIENT:
Eric Lempel, Senior Vice President & Head of PlayStation Network
Mary Yee, Vice President, Marketing
Eric Lachter, Director Brand Marketing
Sarah Kleimeyer, Brand Manager
Renée M. Holt, Manager, Agency Partnerships
AGENCY:
Gerard Caputo, Chief Creative Officer Colin Kim, Creative Director
Lucas Bongioanni, Creative Director Bruno Franchino , Art Director
Hora Sormani, Copywriter
Kate Morrison, Head of Production
Abbie Noon, Executive Producer
Librado Sanchez, Breck Henson, Director of Business Affairs
Kendra Schaaf, Account Director
Brian Groff, Account Executive
Kendra Salvatore, Head of Strategy
Alex Beerden, Strategist
Dylan Fauss, Strategist
Darus Zahm, Group Communications Planning Director
Zack Green, Communications Strategist
FILM CREDITS
Production Company: Hungryman
Director: Wayne McClammy
DP: Dion Beebe
Executive Producer: Mino Jarjoura
Producer: Dave Bernstein
POST PRODUCTION Editing House: NO6page1image10464
Executive Producer: Corina Dennison
Producer: Malia Rose
Editor: Jason Macdonald
Editor Assistant: Ling Chua
Sound Mixing: Heard City
Engineer: Evan Mangiamele
Music Company: N/A Composer: N/A Music Producer: N/A
VFX House: The Mill NY
Color, Finish & VFX : The Mill
Executive Producer: Verity Grantham
Executive Producer: Chris Kiser
Senior Producer: Nirad “Bugs” Russell
Colorist: Fergus McCall
VFX Supervisor/Lead Compositor: Nathan Kane
VFX Supervisor – Vince Baertsoen
CG Lead: Christian Nielsen
CG Lead: Gregory Gangemi
2D Compositor: Nick Tanner
2D Compositor: Taner Besen
