PlayStation: Rivalry by BBH New York

Agency: BBH New York
Client: PlayStation
Date: Nov 2017
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

A collaboration between PlayStation, Industrial Light and Magic, and BBH New York, the campaign supports the highly anticipated PS4 title. By partnering PlayStation with the Star WarsTM universe, gamers can see for themselves the greatness that awaits on PS4.

This spot celebrates Star Wars’ cultural significance, the lifelong fandoms it has inspired, and above all, the friendly rivalries that can only be settled through PS4 console gameplay. The campaign will include a variety of media deliverables across online, broadcast, and cinema.

The spot speaks to a friendship that blossoms through rivalry.

Featuring two kids, a boy who loves the Light Side and a girl aligning herself with the Dark Side. From the moment when she moves into the neighborhood, their worlds collide and the seeds of rivalry are planted.

Credits

BRAND: PlayStation

FILM: Rivalry

PRODUCT: PS4, Star Wars Battlefront II

CAMPAIGN NAME: Greatness Awaits

CLIENT:

Eric Lempel, Senior vice president & head of PlayStation Network

Mary Yee, vice president, marketing


Eric Lachter, director brand marketing

Alex Gomez, brand manager

Cody Morales, brand manager


Renée M. Holt, manager, agency partnerships

Alex Hackford, senior artists & repertoire / music affairs

Justin Fields, music affairs specialist

AGENCY:

Gerard Caputo, chief creative officer

Alex Booker, creative director

Philip Sicklinger, creative director

Aimée Perrin, art director

Stu Rubin, copywriter

Kate Morrison, head of production

Adam Perloff, executive producer

Christopher Galvin, associate producer

Librado Sanchez, Breck Henson, director of business affairs

Kendra Schaaf, account director

Johnny Skwirut, account manager

Kendra Salvatore, head of strategy

Alex Beerden, strategist


Dylan Fauss, strategist

Zack Green, comms strategist

PRODUCTION:

PRODUCTION COMPANY: Hungry Man

DIRECTORS: Wayne McClammy

DIRECTOR OF PHOTOGRAPHY: Dion Beebe

EXECUTIVE PRODUCER: Mino Jarjoura

LINE PRODUCER: Dave Bernstein

EDIT COMPANY: Work Editorial

EDITOR: Jono Griffith

ASSISTANT EDITOR: Ellie McNaughtan & Trevor

EDIT PRODUCER: Jamie Lynn Perritt

EDIT EXECUTIVE PRODUCER: Jane Dilworth

Star Wars Visual Effects INDUSTRIAL LIGHT & MAGIC

ILM associate VFX supervisor: Hayden Landis

ILM layout supervisor: John Levin

ILM layout supervisor: Talmage Watson

ILM animation supervisor: Paul Kavanaugh

ILM lighting supervising technical dir: Leandro Estebecorena

ILM compositing supervisor: Jason Porter

ILM compositing supervisor: Mike Conte

ILM VFX producer: Megan Matousek

ILM associate VFX production manager: Emily Nelson

“Rivalry” Vignettes Visual Effects THE MILL NY

The Mill VFX creative drector: Nathan Kane

The Mill lead compositor: Siro Valente

The Mill compositing assists: Marco Baratto, Kyle Zemborain

The Mill CG Lead: Christian Neilson

The Mill shoot supervisors: Nathan Kane , Gregory Gangemi

The Mill executive producer: Chris Kiser

The Mill senior producer: Nirad “Bugs” Russell

The Mill line producer: Perry Tate

The Mill production coordinator: Zach Fortin

COLORIST: Fergus McCall

Audio House: Skywalker Sound

Re-recording/Mixer Bonnie Wild

STAR WARS MUSIC Composed by John Williams

STAR WARS MUSIC Master: Lucasfilms /Disney

STAR WARS MUSIC Publishing: Disney ; Warner/Chappel

ORIGINAL MUSIC Composed by Phil Kay

ORIGINAL MUSIC Company Woodwork Music

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