Tesco: advert-top-1 by BBH London

Tesco has launched its 2017 Christmas campaign with the first of five television adverts airing on ITV last night. This year, the retailer will be celebrating the different ways millions of UK shoppers enjoy Christmas, and how great food sits at the heart of it all. It will also provide lots of little helps for customers during the fun and frantic festive period.

The campaign, which kicked off last night, features Tesco’s fantastic range of turkey. Tesco are also proud to be offering their finest* Narragansett turkey which won the award for top Christmas turkey in the recent BBC Good Food awards.

Tesco will donate £1 for every fresh turkey bought instore or online, shared between its food charity partners FareShare and The Trussell Trust to help people in need over the festive period.

The initiative builds on the continued support offered by the retailer to local communities through its annual Food Collection, and its food surplus redistribution scheme, Community Food Connection. Last year, Tesco became the first retailer to pledge that no food that is safe for human consumption will go to waste from its UK operations, and since 2012, Tesco customers and colleagues have donated the equivalent of over 60 million meals to people in need.