March for Our Lives: advert-body-2 by BBH LA

With Saturday’s March For Our Lives to end gun violence in schools drawing hundreds of thousands of students and families to the streets, BBH LA supported the students’ plans to involve many through social media with 'Color For Our Lives' - the first-ever Instagram coloring book.

Collaborating with students, BBH LA created a series of digital protest posters with slogans such as 'Don’t Shoot Us,' 'ABC Not NRA' and 'Guns Kill.' People could download the poster pack and customize it with color, gifs and emojis to strengthen and personalize the messages. Students, celebrities and influencers shared their posters across social channels and had them printed and in hand for march day.

"These students are literally fighting to make it safer for my kids to go to school. That's why we had to get involved. It's the difference between life and death for students everywhere,” said Zach Hilder, executive creative director of BBH LA. “We wanted to give them tools to elevate their voices, create a way to unify their message and allow everyone to participate in the March - even those who can’t attend in person. That's the inspiration for Color For Our Lives."