The Drum Awards for Marketing - Extended Deadline

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Agency: BBH India
Date: Feb 2018
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Acko General Insurance leveraged the popularity of YouTube influencer Mallika Dua and comedian Tanmay Bhat to promote itself in the latest campaign.

The campaign titled 'Aaaaaaa ko kare stop' ( Stops your ouch moments) is created and executed by BBH is a pre-launch initiative aimed to create intrigue and buzz around the brand. In a humorous take, one spot features Mallika Dua crying out loud as she meets with an accident and her scooter is ripped into two part. The other spot features Tanmay Bhat crying out loud as a fan hits his car and breaks the front glass.

Credits

Client: Acko General Insurance Limited

Chief Executive Officer – Varun Dua

Head - Brand Strategy & Communication – Vaibhav Manchanda

Agency: BBH India

Chief Creative Officer & Managing Partner – Russell Barrett

Managing Director – Arvind Krishnan

Creative Directors – Sapna Ahluwalia, Yohan Daver

Head of Production – Khvafar Vakharia

Principal Consultant: Content and Entertainment – Pranay Anthwal

Business Head – Monideepa Nandi

Sr. Business Partner – Aditya Kaushik

Business Partner – Aishwarya Sundaram

Head of Strategy – Sanjay Sharma

Strategy Director – Soumitra Patnekar

Strategist – Nidhi Sinha

Production House – Gobsmack Entertainment

Executive Producers – Shyam Madiraju, Mohit Rastogi

Director – Shivaji Sen

DOP – Lawrence D Cunha

Producer – Mukesh Pathak

Line Production – Deepak Mishra

Post Producer – Saurabh Khurana

Assistant Director – Hamil Wassan