Acko General Insurance Limited: advert-top-1 by BBH India
- Location:
Acko General Insurance leveraged the popularity of YouTube influencer Mallika Dua and comedian Tanmay Bhat to promote itself in the latest campaign.
The campaign titled 'Aaaaaaa ko kare stop' ( Stops your ouch moments) is created and executed by BBH is a pre-launch initiative aimed to create intrigue and buzz around the brand. In a humorous take, one spot features Mallika Dua crying out loud as she meets with an accident and her scooter is ripped into two part. The other spot features Tanmay Bhat crying out loud as a fan hits his car and breaks the front glass.
Credits
Client: Acko General Insurance Limited
Chief Executive Officer – Varun Dua
Head - Brand Strategy & Communication – Vaibhav Manchanda
Agency: BBH India
Chief Creative Officer & Managing Partner – Russell Barrett
Managing Director – Arvind Krishnan
Creative Directors – Sapna Ahluwalia, Yohan Daver
Head of Production – Khvafar Vakharia
Principal Consultant: Content and Entertainment – Pranay Anthwal
Business Head – Monideepa Nandi
Sr. Business Partner – Aditya Kaushik
Business Partner – Aishwarya Sundaram
Head of Strategy – Sanjay Sharma
Strategy Director – Soumitra Patnekar
Strategist – Nidhi Sinha
Production House – Gobsmack Entertainment
Executive Producers – Shyam Madiraju, Mohit Rastogi
Director – Shivaji Sen
DOP – Lawrence D Cunha
Producer – Mukesh Pathak
Line Production – Deepak Mishra
Post Producer – Saurabh Khurana
Assistant Director – Hamil Wassan