Snickers: advert-body-3 by BBDO New York
- Location:
Snickers' new creative spots for Snickers Almond and Snickers Real Peanut Butter has plenty of laughs. BBDO New York put together two spots that extend the concept that you’re not at your best when you’re hungry.
In ‘Confession,’ a man is seen in a darkened room which looks like a church confessional. He proceeds to unload his moral and legal issues, confessing to spending time on the dark web, shoplifting, had feelings for his stepmother and borderline extortion. Pull back the camera and we see a man in his driveway asking the confessor to just “read the meter.” The tag is “Hunger leads to uncomfortable situations,” and it promotes the real peanut butter in Snickers candy bars.
‘Ahmend’ finds two friends in a car. The passenger asks the driver if he has e talks about how much he loves almonds, which he pronounces in a particularly annoying way. The driver’s frustration mounts after hearing ‘ahmend’ one too many times, so he forcibly extricates himself from the situation, in humorous, and potentially injurious fashion. It’s tagged with “You overreact when you’re hungry.”
Credits
Client: Mars Chocolate North America
Josh Olken: Brand Director, Snickers Brand
Michael Italia: Sr. Brand Manager, Snickers Brand
Christie Sheffield: Sr. Associate Brand Manager, Snickers Brand
BBDO New York: Creative Agency
David Lubars: Chief Creative Officer, BBDO Worldwide
Greg Hahn: Chief Creative Officer, BBDO New York
Gianfranco Arena: Executive Creative Director
Peter Kain: Executive Creative Director
Scott Mahoney: Creative Director
Dan Oliva: Creative Director
David Rolfe: EVP, Director of Integrated Production
Amy Wertheimer: EVP, Group Executive Director
Anthony Curti: Executive Producer
Kirsten Flanik: CEO & President, BBDO New York
Susannah Keller: EVP, Global Account Director
Lisa Piliguian: SVP, Account Director
Tani Corbacho: VP, Account Director
Blake Maraoui: Account Manager
Aparna Joshi: Account Manager
Danee Fields: Account Executive
Amy Orgel: Senior Project Manager
Paul Cisco: Business Manager
Annemarie Norris: SVP, Group Planning Director
Christina Stoddard: Planning Director
Sean Stogner: Senior Communications Planner
Dexter Blumenthal: Junior Brand Strategist
Michael Schonfeld: Junior Communications Planner
Radical Media: Production Agency
Steve Miller: Director
Eric Schmidt: Director of Photography
Gregg Carlesimo: Executive Producer
Frank Scherma: Executive Producer
Cathy Dunn: Head of Production
Carla Tate: Producer
Arcade: Editorial
Dave Anderson: Editor
Joseph Petruccio: Assistant Editor
Fanny Cruz: Producer
Tristen Wake: Flame Artist
Mark Popham: Flame Assistant
Company 3: Color
Tim Masick: Colorist
Heard City: Mix
Keith Reynaud: Engineer
