M&M'S: Come Together by BBDO New York
- Location:
M&M’S Super Bowl spot will air during the first commercial break following the kickoff of Super Bowl LV. The new ad was created by BBDO New York.
At this year’s Super Bowl, M&M’s will use wit and humor to help us laugh off the little things we all do that can disconnect us from the people around us. Because with a little empathy and laughter - and in some cases, some M&M’s - we can move on and move forward, and maybe even grow a little closer together.
Titled 'Come Together,' the M&M’S spot features a variety of relatable “wow, I really shouldn’t have done that” scenarios and the people in them choosing to make it better with a bag of M&M’S. Like the person who kicked your airplane seat when you tried to recline, or the friends who botched their gender reveal party, or even the guy who can’t stop mansplaining, no matter how hard he tries.
Credits
Client: M&M’s, Mars Wrigley
Global VP – Brands, Content & Media: Rankin Carroll
VP, Marketing North America: Sarah Long
Senior Brand Director: Allison Miazga Bedrick
Brand Content & Communications Architect: Chris Brody
Creative Agency: BBDO New York
Chief Creative Officer, BBDO Worldwide: David Lubars
Global Executive Creative Director: Tim Bayne
Senior Creative Director: Corey Rakowsky
Senior Creative Director: Kleber Menezes
Creative Director: Jessica Rello
Creative Director: Jenn Tranbarger
Creative Director: Matt Vescovo
EVP, Group Executive Producer: Amy Wertheimer
Executive Producer: Sofia Doktori Handler
Senior Music Producer: Julia Millison
Business Manager: Shelly Bloch
CEO & President: Kirsten Flanik
EVP, Global Account Leader, Mars Inc: Susannah Keller
EVP, Senior Director: Lisa Piliguian
SVP, Account Director: Ashley Gill
Account Director: Rebecca Orlandi
Account Manager: Taylor Baird
Account Executive: Jessica Dunne
Production Company: Arts and Sciences
Director: Matt Aselton
Executive Producer: Zoe Odlum
Managing Partner: Marc Marrie
Managing Director: Mal Ward
Head of Production: Christa Skotland
Director of Photography: Malik Sayeed
Editorial: Mackcut
Editor: Ian Mackenzie
Assistant Editor: Cooper McLane
Executive Producer: Gina Pagano
Animation/VFX: House Special
Executive Producer: Lourri Hammack
Animation Director: Kirk Kelley
Senior Producer: Zilpha Yost
Color: Company 3
Colorist: Tim Masick
Producer: Kevin Breheny
Audio: Heard CIty
Mixer: Keith Reynaud
Mixer: Phil Loeb
Producer: Sasha Awn
Music: Human
EP: James Wells
Composer: Matthew O’Malley
Creative Lead: Morgan Visconti & Matthew O’Malley
