Macy's: advert-body-2 by BBDO New York
- Location:
BBDO's debut holiday work for Macy's is a heartwarming story told in cold, coastal winter. Two families separated by the sea come together to the tune of a bittersweet, piano-only cover of The Black Keys "Everlasting Light". The boy from one family gazes out to a lighthouse, where his friend and and her widower father live.
The communication is sparse, but meaningful: the subdued exchange between father and daughter, the Morse code between the lighthouse and baseball lamp, and the simple 'hi' shared between host and guest as the father and daughter arrive for Christmas dinner.
This two-minute spot is cut down to one minute for TV, but either version is a strong step for the retailer and its' new agency partner as they head into the holiday season and 2018.
Credits
Macy’s “Lighthouse” Creative Credits
Agency: BBDO New York
Client: Macy’s
Title: Lighthouse
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Danilo Boer
Executive Creative Director: Marcos Kotlhar
Senior Creative Director: Matt Brink
Senior Creative Director: Adam Livesey
Executive Producer: Ashley Henderson
Business Affairs Manager: Nancy Espinal
Director of Music: Rani Vaz
Group Planning Director: Lindsey Gonnella
Planning Director: Jennifer Hunley
Communications Planning Director: Nicole Landesman
Communications Planner: Julie Naidu
Senior Account Director: Corey Cirillo
Account Director: Lauren Munilla
Account Manager: Justin Perrelli
Account Executive: Charlie Kunze
Assistant Account Executive: Maddy Bell
Production Company: MJZ
Director: Steve Ayson
DP: Germaine McMicking
Executive Producer: Emma Wilcockson
Line Producer: Jeff MacDougall
Editorial Company: Whitehouse Post
Editor: Russell Icke
Asst Editor: Emma Platek
Executive Producer: Caitlin Grady
Producer: Pamela Heller
Post Production / EFX: Blacksmith
Executive Producer: Charlotte Arnold
Producer: Anu Nagaraj
VFX Supervisor: Daniel Morris
Lead Compositor: Daniel Morris
Compositing: Margolit Steiner, Robert Bruce , Jay Lee, Jacob Slutsky, Ivan Zwarts
3D: Tuna Unalan
Music: Barking Owl Sound
Music Arrangement/Music Supervision: Barking Owl
Creative Director/Partner: Kelly Bayett
Producer: KC Dossett
Composers: Brian Canning /Ethan Walter
Sound Mixing:Sonic Union
Mixer: Steve Rosen
