Macy's: Holiday Gifting by BBDO New York

Agency: BBDO New York
Client: Macy's
Date: Dec 2017
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Macy’s has rolled out additional new work as part of its 2017 Holiday advertising campaign, which highlights the idea that the perfect gift brings people together.

The three new 30-second spots follow the launch of the campaign’s anthemic film, 'Lighthouse.'

Each tells a story of people being brought together by the perfect gift; and each one focuses on one of Macy’s gift categories: fragrance, jewelry and 'gifts we love.'

The ads will be featured both on TV and online and are titled, 'The Perfect Scent', 'The Wrong Size Gift' and 'The Holiday Lights.'

Credits

Agency: BBDO New York

Client: Macy’s

Title: “The Perfect Scent,” “The Wrong Gift,” “The Holiday Lights”

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Danilo Boer

Executive Creative Director: Marcos Kotlhar

Senior Creative Director: Matt Brink

Senior Creative Director: Adam Livesey

Executive Producer: Diane Hill

Producer: Meredith Pariano

Business Affairs Manager: Nancy Espinal

Director of Music: Rani Vaz

Group Planning Director: Lindsey Gonnella

Planning Director: Jennifer Hunley

Communications Planning Director: Nicole Landesman

Communications Planner: Julie Naidu

Senior Account Director: Corey Cirillo

Account Director: Lauren Munilla

Account Manager: Justin Perrelli

Account Executive: Charlie Kunze

Assistant Account Executive: Maddy Bell

Production: Arts & Sciences

Director: Sean Meehan

Managing Partner, EP: Marc Marrie

Partner, Managing Director: Mal Ward

Head of Production: Christa Skotland

Producer: Sam McGarry

Editorial: Work

Editor: Ben Jordan

Assistant Editor: Micah Chase

Executive Producer: Erica Thompson

Post Production / EFX: Blacksmith

VFX: Charlotte Arnold

Music: Barking Owl Sound

EP: Kelly Bayett

Producer: KC Dossett

Sound Mixing: Sound Lounge

Mixer: Tom Jucarone

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