Idealist: advert-body-1 by BBDO New York
- Location:
Idealist, one of the most popular online resource for the non-profit sector, has launched the world’s first ChatBot for good.
People want to do good. They want to give. They want to help. The problem is, they just don’t always know where to begin. So BBDO New York partnered with Idealist to create Ida, a friendly engaging bot on Facebook Messenger, giving people a whole new way to do good, quickly and easily. By providing simple information like your passions, location and how you want to help, Ida matches consumers with charities tailored to their interests.
The launch of the bot is supported by three online films, which serve to illustrate that in a world where life can get in the way of doing good, Ida serves as a tool to help you stay focused and so you can act immediately.
Credits
AGENCY: BBDO New York
CLIENT: Idealist
CAMPAIGN: Ida Chatbot
David Lubars, Chief Creative Officer, BBDO Worldwide
Greg Hahn, Chief Creative Officer, BBDO New York
Joyce Pedretti, Senior Creative Director
Lauren Cohen, Senior Creative Director
Niraj Zaveri, Senior Creative Director
Justin Ebert, Creative Director
Christian Travers, Associate Creative Director
Dave Rolfe, Head of Integrated Production
Joe Croson, Director of Interactive Production
Amina Bobb Brattke, Interactive Producer
Corie Rosenblatt, Associate Producer
Rani Vaz, Head of Music Production
Chris D’andrea, Senior 3D & Experiential Designer
Bhanu Arbuaratna, Associate Creative Director, Design
Gati Desai Curtis, Senior Account Director
Heather Weissman, Business Manager
Sean Stogner, Communications Planner
Idealist
Ami Dar, Executive Director
Matthew Schwartz, Director Of Special Projects
Wax
Toni Lipari, Managing Partner
Evan Kerwood, Head Of Production
Jason Sager, Editor
Garret Walter, Graphics Designer
Technology Partner: Heyday
