Humana: advert-body-3 by BBDO New York
- Location:
Health insurance may be a hot button political topic, but for insurer Humana, it gets a love note.
Humana introduced the latest iteration of its 'Start with Healthy' campaign, which shows that there is always a reason to start with healthy. The new film, created by BBDO New York, demonstrates a whole new way to write a love note.
In the spot, we see an older gentleman jogging through his neighborhood, but he takes quick jaunts to the right and left. We wonder why until we see him come back home and printing out his route from his step tracker. It's in the shape of a heart, which he hands to his wife in a healthful touching moment.
Credits
CLIENT: Humana
AGENCY: BBDO New York
SPOT: “Love Notes”
David Lubars, Chief Creative Officer, BBDO Worldwide
Greg Hahn, Chief Creative Officer, BBDO New York
Tim Bayne, Executive Creative Director
Bryan Barnes, Associate Creative Director/Art Director
Nedal Ahmed, Associate Creative Director/Copywriter
Diane Hill, Executive Producer
Melissa Chester, Music Producer
Shelley Bloch, Business Manager
Peter McCallum, Senior Director
Natalie Connelly, Account Director
David Ritter, Account Director
Melissa Blache, Account Executive
Production Company: Superprime
Malloy Brothers, Director
Colleen O’Donnell, Executive Producer
Nina Huang, Line Producer
Menno Mans, Director of Photography
Editorial Company: Rock Paper Scissors
Eve Kornblum, Executive Producer
Lisa Barnable, Producer
David Brodie, Editor
Joseph Tuzzolino, Assistant Editor
Telecine: Company 3
Tom Poole, Telecine Artist
Alexandra Lubrano, Producer
Conform/Finishing: A52
Edward Reina, Conform Artist
Barbara Kontarovich, Producer
Sound Design: Rock Paper Scissors
David Brodie, Composer
Lisa Barnable, Producer
Audio Finishing: Sound Lounge
Tom Jucarone, Engineer
Mike Gullo, Producer
