GE : Unseen Stars by BBDO New York
- Location:
As a leader in science, engineering and manufacturing, GE believes that diverse work forces better reflect the world it serves. Last year, the company made a commitment to #BalanceTheEquation in STEM roles within and beyond its company walls.
Women have always been pioneers in science and engineering, but their work is often overlooked. With its newest project called 'Unseen Stars,' created by BBDO New York, GE is turning these overlooked stars of science into real stars by transforming the famous constellations of New York's Grand Central Station ceiling into the faces of women who have achieved great things in the fields of science and engineering.
Through Thursday, September 21, with the help of projection mapping experts Obscura, the ceiling of Grand Central station will feature new constellations depicting real female scientists among the old constellations based on mythical heroes.
In addition to the projections, geofilters and Facebook Frames will be available to all people traveling through Grand Central Station during the Unseen Stars activation. Passers-by will have the opportunity to capture a selfie with the individuals on the ceiling; geofilters and Facebook Frames will be available to all people traveling through Grand Central Station during the Unseen Stars activation.
Credits
Agency: BBDO New York
Client: GE
Title: Unseen Stars
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
Senior Creative Director, Copywriter: Gary Du Toit
Senior Creative Director, Art Director: Lance Vining
Art Director: Sarah Kara
Copywriter: Lily Bussel
Group Account Director: Peter McCallum
Account Director: Lindsey Cash
Account Manager: Zandy Fretts
Account Executive: Joslyn Dunn
Account Executive: Frank Cunningham
Group Communications Planning Director: Yin Chung
Group Communications Planning Director: Jen Leung
Senior Planner: Ben Bass
Head of Integrated Production: David Rolfe
Executive Producer: George Sholley
Executive Producer, Experiential: Adrienne Katz
Senior Producer: Mo Twine
Production Company: Obscura Digital
Senior Technical Director: Andrew Plourde
Producer: Anna Le Breton
Media Producer: Ari Ali
Interactive Engineer: Bryant Place
Art Director: Can Buyukberber
Systems Engineer: Chris Dadzitis
Systems Technician: Diego Novoa
Account Executive/EP: Greta Knutzen
Interactive Engineer: Harvey Moon
Technical Director: Jim Ellis
Systems Technician: Joe Goldring
Animator: Joel Berroteran
Technical Director: Joe Martin
Creative Director: Joshua Pipic
Sound Designer: Lucy Sheils
Director of Media Arts: Marc Melzer
Chief of Production/EP: Matty Dowlen
Animator: Ron Robinson