GE: advert-body-3 by BBDO New York
- Location:
GE’s latest ad features a girl named Molly who creates a number of clever inventions that can do her menial household chores for her.
At the beginning of the ad, Molly becomes annoyed by her dad when he asks her to take the trash out during a rainstorm. Upon completing the task, she has a lightbulb moment of sorts when she realizes there may be an easier way for her to get the garbage outside. With the help of a bicycle, some rope and a drill, she’s able to create a system that allows her to send the trash to its respective can from the comfort of her bedroom.
As the ad continues, Molly comes up with more ingenious inventions, not the least of which is an ATM-like booth that dispenses Girl Scout cookie boxes that she can operate from her room. As she gets older, her inventions become more and more savvy.
The spot culminates with Molly landing a job at GE, where she wows her supervisor by reprogramming some robots who in turn are able to do machine inspections faster than they could before.
Credits
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
Senior Creative Director, Art Director: Eric Goldstein
Creative Director, Copywriter: Fred Kovey
Head of Production: David Rolfe
Executive Producer: George Sholley
Content Producer: Jack Patrick
Head of Music Production: Rani Vaz
Group Account Director: Peter McCallum
Account Director: Lindsey Cash
Account Manager: Will Langenberg
Account Executive: Joslyn Dunn
Production Company: Park Pictures
Executive Producer: Scott Howard
Director & Director of Photography: Lance Accord
Line Producer: Caroline Kousidonis
Editorial: WAX/The Quarry
Executive Producer: Tor Adams
Producer: Annabelle Cuthbert
Editor: Paul Watts
Assistant Editor: Drew Balke
Visual Effects: a52
Producer: Kim Christensen
Lead CG Artist: Andy Wilkoff
Conform Artist: Pat Murphy
Graphic Design: elastic
Producer: Kim Christensen
Telecine: Company3
Telecine Artist: Tim Masick
Producer: Rochelle Brown
Sound Design: One Thousand Birds
Sound Mix: Sonic Union
Engineer: Michael Marinelli
Producer: Justine Cortale