GE: Meet Molly, the Kid Who Never Stops Inventing by BBDO New York

Agency: BBDO New York
Client: GE
Date: Sep 2017
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

GE’s latest ad features a girl named Molly who creates a number of clever inventions that can do her menial household chores for her.

At the beginning of the ad, Molly becomes annoyed by her dad when he asks her to take the trash out during a rainstorm. Upon completing the task, she has a lightbulb moment of sorts when she realizes there may be an easier way for her to get the garbage outside. With the help of a bicycle, some rope and a drill, she’s able to create a system that allows her to send the trash to its respective can from the comfort of her bedroom.

As the ad continues, Molly comes up with more ingenious inventions, not the least of which is an ATM-like booth that dispenses Girl Scout cookie boxes that she can operate from her room. As she gets older, her inventions become more and more savvy.

The spot culminates with Molly landing a job at GE, where she wows her supervisor by reprogramming some robots who in turn are able to do machine inspections faster than they could before.

Credits

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Michael Aimette

Senior Creative Director, Art Director: Eric Goldstein

Creative Director, Copywriter: Fred Kovey

Head of Production: David Rolfe

Executive Producer: George Sholley

Content Producer: Jack Patrick

Head of Music Production: Rani Vaz

Group Account Director: Peter McCallum

Account Director: Lindsey Cash

Account Manager: Will Langenberg

Account Executive: Joslyn Dunn

Production Company: Park Pictures

Executive Producer: Scott Howard

Director & Director of Photography: Lance Accord

Line Producer: Caroline Kousidonis

Editorial: WAX/The Quarry

Executive Producer: Tor Adams

Producer: Annabelle Cuthbert

Editor: Paul Watts

Assistant Editor: Drew Balke

Visual Effects: a52

Producer: Kim Christensen

Lead CG Artist: Andy Wilkoff

Conform Artist: Pat Murphy

Graphic Design: elastic

Producer: Kim Christensen

Telecine: Company3

Telecine Artist: Tim Masick

Producer: Rochelle Brown

Sound Design: One Thousand Birds

Sound Mix: Sonic Union

Engineer: Michael Marinelli

Producer: Justine Cortale