Mountain Dew: Give Your Head a Mtn Dew Kickstart by BBDO

Agency: BBDO
Client: Mountain Dew
Date: May 2018
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Mountain Dew unveiled its ‘Give Your Head a Mtn Dew Kickstart’ campaign, featuring hardest-working-man-in-show-biz, Hart. This marks the first time Hart will be seen in a Dew commercial, for the Mtn Dew Kickstart drink made with real fruit juice.

The series of 15-second spots play off what's going through Hart’s head while he's getting pumped up with the beverage. In ‘Wrestler,’ WWE Hall of Fame Legend 'Mean' Gene Okerlund interviews Kevin, who channels his convincing wrestling persona. In ‘Slap,’ which debuted during the NBA Playoffs, viewers saw double the Hart as he squared off against himself on the court, getting psyched before playing basketball. Rounding out the three spots is ‘Chopper,’ which features the comic revving the engine to his newest set of wheels – a neon-green colored motorcycle.

Credits

Agency: BBDO Worldwide

Client: Mountain Dew

Title: Mountain Dew Kickstart- Slap, Chopper and Wrestler

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Doug Fallon

Executive Creative Director: Steve Fogel

Senior Integrated Producer: Darbi Fretwell

Account Person(s):

EVP Managing Director: Mark Cadman

VP Account Director: Phil Brolly

Account Director: Kate Reaves

Account Manager: Cornelia Madsen

Group Planning Director: Chris Cummings

VP Planning Director: Steve Panawek

Junior Planner: Sam Schwarz

Production Company: Hungry Man

Director: Wayne McClammy

Managing Partner/EP: Kevin Byrne

Partner/EP: Mino Jarjoura

Director of Sales/EP: Dan Duffy

Executive Producer: Caleb Dewart

Executive Producer: Jacki Sextro

Head of Production: Marian Harkness

Producer: Emily Skinner

Edit House: No6

Editor: Jason McDonald

Producer: Malia Rose

Executive Producer: Corina Dennison

VFX/Finishing: The Mill

Creative Director: John Shirley

Creative Director: John Leonti

Executive Producer: Anastasia Von Rahl

Producer: Heather Saunders

Color: The Mill

Music: “New Level” A$AP Ferg

Songwriters: Darold Ferguson, Nayvadius Wilburd, Carlton May’s, Jr.

Producer: Honorable C.N.O.T.E.