Mountain Dew: advert-top-1 by BBDO
- Location:
Mountain Dew unveiled its ‘Give Your Head a Mtn Dew Kickstart’ campaign, featuring hardest-working-man-in-show-biz, Hart. This marks the first time Hart will be seen in a Dew commercial, for the Mtn Dew Kickstart drink made with real fruit juice.
The series of 15-second spots play off what's going through Hart’s head while he's getting pumped up with the beverage. In ‘Wrestler,’ WWE Hall of Fame Legend 'Mean' Gene Okerlund interviews Kevin, who channels his convincing wrestling persona. In ‘Slap,’ which debuted during the NBA Playoffs, viewers saw double the Hart as he squared off against himself on the court, getting psyched before playing basketball. Rounding out the three spots is ‘Chopper,’ which features the comic revving the engine to his newest set of wheels – a neon-green colored motorcycle.
Credits
Agency: BBDO Worldwide
Client: Mountain Dew
Title: Mountain Dew Kickstart- Slap, Chopper and Wrestler
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Doug Fallon
Executive Creative Director: Steve Fogel
Senior Integrated Producer: Darbi Fretwell
Account Person(s):
EVP Managing Director: Mark Cadman
VP Account Director: Phil Brolly
Account Director: Kate Reaves
Account Manager: Cornelia Madsen
Group Planning Director: Chris Cummings
VP Planning Director: Steve Panawek
Junior Planner: Sam Schwarz
Production Company: Hungry Man
Director: Wayne McClammy
Managing Partner/EP: Kevin Byrne
Partner/EP: Mino Jarjoura
Director of Sales/EP: Dan Duffy
Executive Producer: Caleb Dewart
Executive Producer: Jacki Sextro
Head of Production: Marian Harkness
Producer: Emily Skinner
Edit House: No6
Editor: Jason McDonald
Producer: Malia Rose
Executive Producer: Corina Dennison
VFX/Finishing: The Mill
Creative Director: John Shirley
Creative Director: John Leonti
Executive Producer: Anastasia Von Rahl
Producer: Heather Saunders
Color: The Mill
Music: “New Level” A$AP Ferg
Songwriters: Darold Ferguson, Nayvadius Wilburd, Carlton May’s, Jr.
Producer: Honorable C.N.O.T.E.