Mercedes-Benz: advert-body-3 by BBDO
- Location:
Papaya Films was tapped by BBDO Warsaw and Mercedes-Benz to create an inspiring Father’s Day story of familial bonding, imagination, and adventure.
The spot was directed by Papaya’s Julia Rogowska and shows a young brother and sister searching the wilderness for a mysterious fairytale creature. With Rogowska and cinematographer Filip Załuska showing the natural beauty of Poland’s Giant Mountains, the spot has an ethereal quality that stands out from traditional Father’s Day ads.
“We wanted to find a memorable way to show the family side of the Mercedes-Benz brand, and to encourage fathers to nurture the spirit of adventure within their kids,” shared Rogowska. “It was inspiring to work in such beautiful surroundings to tell this story, and we had a fabulous crew and actors who bravely tackled the many physical challenges of the shoot. The end result is a timeless, engaging story that lets our imaginations run free.”
Credits
Title: #4fathers
Client: Mercedes-Benz
Agency: BBDO Warsaw
Creative Director: Kamil Redestowicz
Creative Team: Michał Włodarczyk & Mateusz Reiss
Agency Producer: Bartosz Okólski
Business Directors: Agata Ciecierska, Renata Gerek, Maja Laudańska – Tomczak
Production Company: Papaya Films
Director: Julia Rogowska
Executive Producer: Kacper Sawicki, Paweł Bondarowicz
Producer: Michał Trusiewicz
Production Manager: Ada Kornecka
DP: Filip Załuska
Costume Designer: Agata Zalewska
Production Designer: Natalia Giza
Editor: Maciej Kozłowski
Post production: Televisor
Post Producer: Iwona Kachel
Post Supervisor: Wojtek Świątek, Karol Kisiel
Audio Production: Efektura – Andrzej Bogucki
Music: Upright Music
