BBDO and Vitasoy have launched a new brand campaign for Vita Lemon Tea (VLT), 'Geep Units Us All.'
Drawing from the insight that VLT’s multi-layered ‘Geep’ (bittersweet) taste is universally loved by the people of Hong Kong, a TV spot, was created with different people using VLT ingredients as a component to the music.
One of the key elements of this campaign is a VLT app that allows consumers to fully appreciate the complex layers of VLT’s taste, through the world’s first AR music jam on a stage they are all familiar with – the VLT pack.
By scanning limited edition packs of VLT, users can uncover different performances from their favourite musicians, from solo renditions to group harmonies.
Executive Creative Director: Frankie Luk
Associate Creative Director: Clara Ho
Senior Art Director: Kevin Cheung, Teri Ng
Art Director: Vince Cheung
Copywriter: Agnes Ho