The National Union of Journalists Philippines: Fakeblok by BBDO Gurrero
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
BBDO Guerrero and The National Union of Journalists Philippines has teamed up to fight fake news on social media with a new tool called Fakeblok.
This chrome plug-in allows journalists to report and vet fake news sites, while blocking them on people’s newsfeeds
This effort was in response to fake news undermining the role of real journalists, as there are no current tools to detect fake news while 92% of people get their news from social media.
Since its launch a team of senior journalists from the Centre for Media Freedom and Responsibility have moderated and flagged over 2,000 stories, preventing 1.6mn people from reading fake news, and the list is still growing.