Thai Health Promotion Foundation: Speed Limit Monk Statue by BBDO Bangkok
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
BBDO Bangkok and the Thai Health Promotion foundation have created a monk statue that cautions drivers when driving.
In Thailand, there are more than 35 million drivers on the road, and of those drivers 75% place monk statues on their car dashboards because they believe that being holy, the monk statue can save them from road accidents. However, Thailand still ranks second in the world for road fatalities.
This innovative product detects legal speed limits, and should the driver exceed the limit, the statue will automatically play phrases warning drivers to be mindful, slow down and drive safe.
Using a GPS tracker and a speed detector, this technology was made available for free to all motorists, distributed at rest areas along public roads and highways during the Songkran Festival period.