The Drum Awards for Marketing - Extended Deadline

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Agency: BBDO
Client: AT&T
Date: Apr 2017
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Mark Wahlberg is helping get the word out there about the new Unlimited Plus streaming plan from AT&T in a campaign created by BBDO. The campaign, called ‘Terms and Conditions,' features several spots that have Wahlberg playing up “entertainment on your terms."

“We, the entertainment-loving people of America, have upgraded our terms and conditions,” he says.

It goes on to say that television will no longer be defined by a TV, that it will be multi-screen, across all our devices; that we want our shows and movies when we want them, on demand; we want all our favorite shows and live channels; we need internet (along with food and water) to live; we want unlimited entertainment; and “we just want all our stuff the way we want all our stuff – that’s not too much to ask, is it?”