American Egg Board: The Gift of Eggs by BBDO

American Egg Board’s new campaign, 'The Gift of Eggs,' pokes fun at holiday extravagances in order to celebrate what really matters during the season — family, friends, special memories together and food.

The campaign’s two short films upend trite holiday gifting advertising, like the perennial car with a big bow in the driveway, by adding a comic twist to remind consumers that just a dozen eggs can open the door to incredible possibilities.

The 15-second films, created in partnership with creative agency Energy BBDO, are called 'Giant Bow' and 'Proposal.' The former plays off over-the-top holiday car commercials, showing a family surprising their dad with an extravagantly wrapped carton of eggs in the driveway; the latter leans into jewelry store holiday clichés, revealing that the holiday proposal is not with a diamond, but an incredible egg. The tongue-in-cheek films will run on social and OLV and were shot following social distancing protocols