The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: CBBC
Date: Aug 2017
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
38 votes

'Find Your Tribe' is styled like a music video and sees five 'tribes' of kids - The Darers, The Giggleators, The Imagineers, The Quizzicals and The Trenders - tackle different dance routines, until eventually coming together at the end in a colourful amalgamation.

The brief was to make CBBC relevant to their older demographic of 10-12 year olds, so the ad features 40 children from various ethnicities, disabilities, ages and heights, as it tackles various dance styles and character types, with the aim of showing the diversity of the CBBC audience.

Credits

Creatives: Sarah Fox and Jules Middleton

ECD: Aidan McClure

Creative Head: Mina Patel

Producer: Anne-Marie Small

Creative Producer, Photography: Chris Hill

Head of Marketing - Jamie Dodds

Marketing Manager - Helen Alder

Marketing Executive - Laura Sullivan