The Drum Awards for Marketing - Extended Deadline

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Client: BBC Three
Date: Mar 2018
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BBC Three launches Perfect Day, a new short film that opens minds to the many individual perfect days that BBC Three celebrates.

BBC Three celebrates life, with no filter and experiments with new and unique ways of telling stories. This short film is a reflection of a variety of different, individual perfect days from a mix of people who have featured in stories, documentaries and comedies across BBC Three delivering the lines of Lou Reed’s iconic song.

From Rochelle who has vitiligo whose Perfect Day is being herself without having to put make-up on, to Chris who lost his legs whilst serving in the army, whose Perfect Day is to feel free in the water, via Kerry and Kurtan from hit comedy, This Country, where being with each other is their idea of a Perfect Day to Annie who has severe facial scarring as a result of a fire when she was a baby and has just had her own baby; her Perfect Day is being a Mum.

Credits

BBC Creative

Director Marketing & Advertising - Justin Bairamian

Executive Creative Director - Aidan McClure

Executive Creative Director - Laurent Simon

Head of Creative - Jamie Starbuck

Senior Creative - Amar Marwaha

Senior Creative - Arvid Harnqvist

Head of Production - James Wood

Producer- Rachel Roberts

Project Manager - John Trevor

Production Manager- Jenny Broad

Digital Producer – Greg Marshall

BBC Marketing

Portfolio Head of Marketing Younger Audiences - Nicola Carr

Marketing Manager- Kelly-Ann Barlow

Media Scheduler: Lauren Bradley

Pulse Films

Directors: 32 - Dylan Southern & Will Lovelace

Managing Director- James Sorton

Executive Producer - Lucy Kelly

Producer - Alistair Payne-James

Director of Photography – Ben Fordesman