The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Agency: B&B Studio
Date: Nov 2017
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Startup meat snacks brand The Curators has launched in the UK, with a new brand identity designed by B&B Studio. Challenging established players in the high-protein category, The Curators jerky delivers bold flavour profiles inspired by chefs and world food trends.

B&B Studio introduced a vibrant brand identity which brings together the concept of curating flavours, as you would art, with the process of curing meat. Under the name The Curators, the brand speaks to the artistry of the meat curation and flavouring process, celebrating the beauty of meat and the art of flavour. A single brushstroke of paint that resembles the jerky is featured on each pack, representing the creativity at the heart of the brand.

B&B Studio has incorporated bold colours that reflect the passion and enthusiasm of the founders, crafting a dynamic identity that stands apart from competing products in the sector, and speaks to foodies seeking complex flavour profiles such as Espresso Kick and Teriyaki Spice.

A simple graphic border around the brand name adds weight to the on-shelf packaging, and provides flexibility for off-pack branding with punchy straplines and imagery of the high-quality ingredients.