Skyrocket: No Hat Hair by Battery

Agency: Battery
Client: Skyrocket
Date: Aug 2017
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

No Hat Hair shows an inventive use of the Skyrocket brand’s soon-to-launch drone that gives a (literally) cool new way to get through the sweltering summer.

Battery shows the hero shaded as he walks down the street, controller in hand as bystanders and passers-by battle the sun’s rays. The lens eventually pans up to show his perpetual shade is being caused by a perfectly controlled drone, and ends with the tag 'Stay cool. Stay Fly'.

Credits

Client: Skyrocket

CEO & Co-Founder: Nelo Lucich

CMO & Co-Founder: John Ardell

Creative Director & Co-Founder: Jon Proudfit

Social Media, Public Relations, and Corporate Communications Manager: Jessica Nassi

Agency: Battery

CEO/Co-Founder: Anson Sowby

CCO/Co-Founder: Philip Khosid

VP Creative Director: Scott Brown

Creative Director: Joseph Shands

Brand Director: Maximilian Kislevtiz

Brand Supervisor: Zach Hill

Executive Producer: Sam Baerwald

Executive Producer: Kristine Ling

Producer: Mackenzie Busch

Production Company: Hey Baby Films

Director: Josh Soskin

Director of Photography: Rachel Morrison

Executive Producer: Johnny Parker

Associate Producer: Emi Lofgren

Line Producer: Dennis Beier

Editorial/VFX: NO.6 Editorial & No.7 VFX

Managing Partner: Carr Schilling

Editor: Scott Butzer

Producer: Michelle Dorsch

Flame Artist: Verdi Sevenhuysen

Color: The Mill

Colorists: Adam Scott

Executive Producer: Thatcher Peterson

Producer: Diane Velara

Music Supervisor: Me Knowing The Truth

Michael Gross

Audio: Formosa

Mix Engineer: John Bolen

Executive Producer: Lauren Cascio

Business Affiars: Waving Cat

Jeff Estow

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PepsiCo: #GiftATree by GroupM

Added 20 October 2017
Agency: GroupM
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