Supercell: advert-top-1 by Barton F. Graf

New work for Supercell brings together the worlds of popular games Clash of Clans and Clash Royale for the biggest crossover between the two worlds to date.

A short animated film follows The Red King, gamers’ opponent in Clash Royale, as he leaves the Royale Arena and heads out into the Clash of Clans villages to put together his dream team of warriors to fight for him in the Arena.

The spot provides a basis for how overlapping characters from Clash of Clans end up fighting in the Clash Royale Arena, and paints the picture of the Arena as the premier entertainment in the land of Clash, similar to the Roman Coliseum. The spot plays off an important insight about one of the most fun and important parts of the Clash Royale game experience. Assembling the perfect deck (or team) of different characters is key to winning matches. There’s a lot of discussion in the community around deck strategy and which characters work best together.

There’s also several easter eggs hidden for the community in the different spots. This is the first time the personality of the Red King, the players adversary in Clash Royale, has been defined. The campaign features four spots.