Cost Plus World Market: advert-top-1 by barrettSF
- Location:
BarrettSF has created an integrated holiday campaign for client Cost Plus World Market featuring a wooly llama, a mouse in a tutu, a Santa wearing scuba goggles, an introspective dinosaur, and a ceramic dog.
In a series of four 30-second videos, this crew of tree-bound friends encounters an array of English shortbread, ginger snaps and fancy Italian cakes, and discusses everything from a desire to visit Tulsa to the meaning of life. Some ads will run in 15-second versions.
Videos will air on NBC Video On Demand, Hulu and YouTube. Other media elements will include direct mail, social media and guerrilla marketing. In San Francisco, street teams will hand out coupons for CPWM treats.
Credits
Client: Cost Plus World Market
Chief Marketing Officer: Adrian Stevens
Sr. Creative Director: Colleen Cavanaugh
Director of Media: Kimberly Gonzales
Cost Plus World Market Stylist: Kristine Nelson
Style Assistant: Lindsay Upson
Agency: barrettSF
Executive Creative Director: Jamie Barrett
Creative Director: Todd Eisner
Senior Copywriter: Phil Fattore
Art Director: Mike Muench
Head of Broadcast Production: Conor Duignan
Associate Broadcast Producer: Charlotte Dugoni
Managing Director: Patrick Kelly
Account Director: Molly Warner
Account Supervisor: Lyndsey Sotwick
Production Company: Where The Buffalo Roam
Director: Brian Perkins
CEOs/Executive Producers: Tim Pries & PJ Koll
Head of Production: Christine Whitney
Line Producer: Jon Derovan
Editorial: Where The Buffalo Roam
Editor: Russel Fong
Flame Artist: Jess Gibson
Post Producer: Taraneh Golozar
Post Coordinator: Phil Tang
Mix/Recording Studios: MFD
Sound Engineers: Joel Raabe
Color: MFD
Colorist: Chris Martin
Producer: Nick Castillo
