The Drum Awards for Marketing - Extended Deadline

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Agency: barrettSF
Client: 2K Sports
Date: Jun 2017
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In 'Vandal' its latest creative work for the WWE 2K video game franchise, advertising agency barrettSF is focusing on the future by disrespecting the past. The new spot launched June 19 on ESPN with the tagline: “Be Like No One”.

This year’s cover star, Seth Rollins, is a dynamic in-ring architect, charismatic leader and fan-favorite WWE personality. Showcasing him created a unique opportunity to elevate the next generation of WWE Superstars by rebelling against the company’s’s storied history, rather than embracing it.

The new spot opens late at night outside a large warehouse. Once inside, we discover the warehouse is actually a showroom with more than 50 years of WWE history on display: the WWE archives. Throughout the rest of the spot, we see iconic pieces of WWE’s history smashed, destroyed and burnt by a masked intruder. In the end, the intruder is revealed to be the star of WWE’s current and future generation, Rollins.

Credits

WWE2K18 CREDITS

Agency: barrettSF

ECD: Jamie Barrett

Associate Partner/Creative Director: Todd Eisner

Associate Creative Director: Brad Kayal

Senior Art Director: Jen Hart

Associate Partner/Head of Production: Conor Duignan

Managing Director: Patrick Kelly

Account Director: Molly Friedman

Account Manager: Emily Brody

Production Company: Smuggler

Director: Björn Rühmann

Executive Producers: Patrick Milling Smith, Brian Carmody

Executive Producer: Allison Kunzman

Chief Operating Officer: Andrew Colon

Line Producer: Alexandra Lisee

Director of Photography: Lasse Frank

Production Designer: Jason Kisvarday

Editorial: Exile

Editor: Nate Gross / Grant Surmi

Head of Production: Jennifer Locke

Senior Producer: Remy Foxx

VFX / Finish: A52

VFX Supervisor: Jesse Monsour

CG Supervisor: Andy Wilkoff

2D VFX Artist(s): Jesse Monsour, Richard Hirst, Brendan Crockett, Enid Dalkoff, Michael Vaglienty

3D Artists: Jun Kim, Aemelia Widodo, Phiphat Pinyosophon

Animator: Peter Murphy

Colorist: Paul Yacono

Producer: Drew Rissman

Executive Producer: Patrick Nugent & Kim Christensen

Managing Directors: Linda Carlson & Jennifer Sofio Hall

Music: Tuesday Collective

Sr. Producer: Chelsea Maddox

Ass. Producer: Sam Blehar

Creative Director: Theo de Gunzburg

Audio Mix: LIME

Engineer: Joel Waters